Outsource or Hire? That Is the Question

by | Jan 15, 2020 | Employee Relations & Compliance, Impact-focused Business, Recruiting & Retention

Running a business isn’t easy, and the people side is particularly complex. There are rules and regulations from various governing bodies. You need to have processes and policies in place to help the business run smoothly. And at the heart of these rules, regulations, and business processes, there are people—actual living, breathing, emotional, and dynamic humans. One change in your people practices can send waves throughout the organization.

Given the complexity of dealing with humans, you might think that HR works best in-house, but that’s not always the case. There are pros and cons to each option.

Hiring HR


  • You and every team member benefit from having someone available every day, whether onsite or remote.
  • Your HR person will experience your environment and culture daily and can be pulled into meetings that pop up, providing a strong view into everything happening across the business.
  • You can have greater influence on how the tasks are completed.


  • Depending on your budget for HR, you may be limited to the experience of one person. If there’s an area of HR or business management they haven’t been exposed to, you’ll lack focus in that direction or lose efficiency as they work to come up to speed.
  • If the person you hire leaves, you must start the training process over again for that position and may lose traction on projects or other initiatives.
  • The level of experience you can afford will be lower than what you could get with an equivalent budget at a professional outsourced firm.

If you’re considering bringing HR in house, these insights on delegating HR may be helpful.

Outsourcing HR


  • You have access to multiple, highly experienced and strategic HR professionals with exposure to the entire range of HR activities (depending on the firm you select).
  • The fees for outsourced HR are a fraction of the cost of hiring an entire HR team, or even one HR professional at an equivalent experience level.
  • You will have more flexibility in approach and bandwidth as priorities shift and business needs change.


  • Some outsourced resources may not offer the flexibility you need when they connect with you. What will responsiveness look like in your partnership?
  • If you are working with a single consultant without access to a broader team, you may find yourself without coverage if that person takes a vacation or leaves.
  • Most HR professionals providing outsourced services offer a high level of experience and knowledge. They are likely not the best resource if your HR needs are only administrative or tactical.

As you evaluate outsourced HR options, be sure to take these criteria into consideration.

What’s Best for You?

There’s no right or wrong answer to the outsource-or-hire question; it’s really what’s best for you. It’s important to consider flexibility, expertise, and cost as well as your organization’s culture and business goals. If you’d like to talk through how outsourcing HR can strengthen your business, we’re always here to help.

5 Things That Can Really Influence How Others Perceive You

This is a repost from Inc. Great article we thought worth sharing.

By Marcel Schwantes Principal and founder, Leadership From the Core


There are several ways to make a great first impression on someone you just met. Here are five proven strategies to get you started.

1. Be curious.

Want to be the most interesting person in the room? In a previous article, I offered seven questions a person can ask to ignite a captivating conversation. But for that scenario to happen, curiosity is the social prerequisite. Albert Einstein famously said, “I have no special talents. I am only passionately curious.” Perhaps there’s an Einstein in all of us.

2. Ask: “What’s your story?”

When meeting someone for the first time, forget the typical questions like “What do you do?” and “Where are you from?” Asking “What’s your story?” will take the other person by surprise. It’s open-ended enough to trigger an intriguing story–a journey to a foreign country, meeting a famous person, a special talent used for making the world a better place, etc. It’s also a question that immediately draws in the other person and lets him or her speak from the heart.

3. Be intentional about learning from the other person.

The best conversations in life are initiated by wanting to learn about what other people do: how they do it and why they do it. You will benefit from asking, and the other person will appreciate the gesture and pay it forward. To take it to another level, seek out someone younger and less experienced who brings real value to your work or life in an area unfamiliar to you, and learn from that person. This will garner an immediate and positive first impression.

4. Follow through.

To make a good connection with someone new in your personal or professional circle, offering to help the other person is certainly a good strategy for a positive first impression. However, only a small percentage of people actually deliver on their promises. People will value your connection even more when you actually provide what you’ve suggested: a contact, a resource, a referral, or some coaching. When you do, the law of reciprocity kicks in and you’ll benefit from that new relationship.

5. Listen before you speak.

Want to create a great first impression? Let the other person speak without interruption. Let’s be honest: How often do you find yourself trying hard to avoid jumping in and finishing someone else’s sentence? You see, magic happens in a conversation when active listening takes place. This is being content to listen to the entire thought of someone rather than waiting impatiently for your chance to respond. That’s when both parties know real listening is taking place. When you speak to other people today, eliminate your distractions in the moment. Then give the speaker your full attention. What you’re communicating nonverbally is “I am interested in what you have to say.”

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The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
Published on: Feb 21, 2018,

6 Tips To Increase Sales Growth

SalesBelieve it or not, the old saying, “If it ain’t broke, don’t fix it” doesn’t mix well with businesses. What may have worked wonders a few years ago just won’t work today. You need to be able to improve your sales in order to ensure the survival of your business. One day something may be popular or trending, and in the blink of an eye the world has moved onto something better. I want to share 6 tips with you on how to improve your sales performance.

1. Know your mission. Find out what makes your business different, and what sets you apart from the competition. Who are you targeting with these services/products? How much are they willing to pay for these services/products? How much do these customers make? What are other competitors offering and at what price? The most important question you should ask is, how do you go about making these changes? When you know the answers to these questions, then write them down and give yourself goal times. Specify things like sales you’d like per month, amount per sale,and profit for
sale. Setting time limits for goals allows you to measure your progress.

2. Sell to consumer needs. Your job is to convince your customers that they need what you’re selling. When you know your target market, it will be easier to see your customer needs. Highlight those specific features that reduce costs and make life easier for the customer. What problem does your customer have that you can solve? Make sure that your products is something people will need, and capitalize on those needs.

3. Listen, Ask and Act. If you practice these three things in your company you will be successful. You must have highly developed listening skills. Take time to really listen to the questions/concerns mentioned. Make notes as to which you can actually make happen, and if they would benefit other customers. Ask direct questions that are creative, and relevant to your product sales. Then after all this, you must act. Show your customers that you are actively listening, taking their input(when plausible) and want the sale. Get into the habit of following-through with customer service, and success will follow.

4. Take advantage of Social Media. There are so many social media platforms, that are extremely beneficial to businesses. By building your relationships with customers on these platforms, you are able to connect with many people. These platforms are beneficial because you have access to certain leads on product trends, and you also will have more platforms to sell your product through. On social media sites your product can generate sales by trending. If you’re trending, that causes more traffic through your site and attention to potential customers.

5. Promotions and Inside Scoops. Think about having a free trial period of your product. Let customers sample your product if possible, and they will be more likely to purchase your products. Give them an amazing snippet of content for free to get them looking forward to the premium benefits of the product. Along with this, take care of your current customers. Let them know about any promotions and new products that may be approaching. By doing this, you are building trust with them and hopefully building sales.

6. Change your attitude. Change those beliefs in which limit your success. Your thought habits control your commitment, persistence, resilience, happiness, and confidence. Recognize them and decide which ones are unproductive, and then make a commitment to change. Be accepting to change, even when it may not be your idea originally. Always look for ways you and/or your team can improve. Maximize your time, and apply it to those changes you want to make.
What are some strategies you’ve found successful for sales growth?

Written by: Dee Caples



Out With The Old and In With The New: A Guide to Breaking Bad Habits and Achieving Your Goals

dart-targetsIt’s the new year and by now everyone has made their New Year Resolutions. Hopefully most of us are sticking to them, but let’s be honest– most of us have already moved on and gave up on that resolution. Some people say it takes 30 days to break a bad habit or start a new one. I say it takes commitment. Commitment to your goals and accepting change. Your comfort zone is nice, but nothing ever grows there.

Highlight the areas in you work life where you can improve on. Everyone has them, even though they may not want to admit they do. Start with little things like being more organized, time management, or even allowing yourself more time in the morning to properly fuel your body. Then move onto highlighting future events or projects you’d like to do well in. Those smaller goals will prepare you for the bigger goals to come.

Write it down. Writing down your goals or things you need to improve on works wonders, especially for people who are visual learners. That’s why vision boards are so popular, your goals or ideas on display for you to see all the time. You can list daily, weekly, monthly or even yearly goals. Whatever it may be, write them down, and speak them into existence. They aren’t just something in your mind anymore. These goals and habits are real, and they are going to happen. When they do, you can have the satisfaction of crossing them off your list.

Trust the process. Practice is controlled failure. If your goal is to grow your networking skills, then you should be practicing every chance you get. Take opportunities to meet new people and partake in conversations you usually wouldn’t. When the time comes to meet someone whom you’d like to do business with you will be more comfortable, because it will be something that comes natural to you. Starting new habits isn’t going to be easy and there are going to be hard days, so stay tough and push yourself to stay committed. You will surprise yourself with how susceptible to change you can be, especially when it is benefiting your career.

Reclaim your time. What they say is right, TIME IS MONEY. If you feel like you are investing your time into something that isn’t beneficial to your career then recognize that. Learn how manage your time for the goals or habits that need more attention. Use that new time you’ve acquired and put it towards business plans and invest it elsewhere. Your time is valuable and it should be treated as such.

Learn to accept failure. You are going to experience failure numerous times in your life. Great people have ran into failure hundreds of times. Don’t have a negative relationship with failure, because it is a massive part of being successful. Failure is where all of the lessons are, and it helps you recognize the areas where you need to evolve. Learn from those mistakes, and apply those lessons you learned into achieving your goals.

-Guest writer, Dee Caples

4 Simple Tips To Build Mutually Beneficial Relationships

build relationships“The way we communicate with others and with ourselves ultimately determines the quality of our lives.”– Tony Robbins. It may be an instant connection, or it may take time to develop, either way being able to build rapport serves as the foundation of a successful career.

Building rapport is to establish a relationship with someone or a group of people thus making the conversation easier and more effective. Here are 4 simple ways to build mutually beneficial relationships that put you in a better position to learn, teach and influence other.

Dress for Success
Your appearance isn’t everything, but it is the first thing people see when meeting with you. Make sure you are dressed appropriate for the situation. Your appearance should help you connect with people, not turn people away.

Establish common ground
People will feel more connected to you if they can relate to you. Create small talk that aides you in connecting with them. Try finding both professional and personal commonalities by asking open ended questions.

Read the Room
If you know you have a certain amount of time meeting someone about business opportunities, make sure you are finding the right amount of focused conversation. You don’t want to spend the whole time chatting and you don’t want to just dive right into the business before your break the ice.

Be genuine
Being yourself is a basic communication skill and it truly does make a difference in the flow of conversation. Be interested, give compliments, and be endearing. Instead of thinking of the answer someone would want to hear, let them flow naturally. Avoid overdoing things and seeming desperate. Give off the type of energy you want in return.

Easy right? Just remember to dress for success, establish common ground, read the room and be genuine. Do what you can to create a positive experience when meeting with people and you will have mutually beneficial relationships throughout your career.

Written by guest writer, Dee Caples

6 Smart Things Super Productive People Do to Get More Things Done Every Day These science-backed techniques will drastically improve your ability to get more done. By Marcel Schwantes twitter.com/MarcelSchwantes

CREDIT: Getty Images

Ever wish you had more than 24 hours in a day to get more things done? I’m with you. In the struggle to be more productive amid so many distractions, we need tools and techniques that work to our advantage without us working ourselves to death.

While these may not involve the benefit of technology as a crutch to help add hours to your day, it involves something of even greater value — your ability to discipline your mind and create new mental habits to be efficient and productive. As you learn to train your brain and adapt these habits over time, you’ll notice a greater sense of control over your day.

1. Set specific and challenging goals.

Research by Edwin Locke and Gary Latham found that when people followed these two principles — setting specific and challenging goals — it led to higher performance 90 percent of the time. This means eliminating vagueness and getting clarity around your end goal. When you do this, your chances of hitting the mark increase dramatically. But beware: If your goals are too hard, you won’t hit them either. While it’s important to challenge yourself, nobody completes a goal when they are overwhelmed by facing a mountain they can’t climb.

2. Be committed to the end.

Super productive people have an internal compass that keeps them locked in until they reach the top of the mountain. It’s a belief system of “do whatever it takes” that comes from being intrinsically motivated at their core. If in your heart of hearts you’re just not that into it, it doesn’t matter how specific or challenging your goal is — you’re not going to reach it. So how badly do you want it? And in the end, will it be worth it?

3. Fit your short-term goals into your long-term goals.

Super productive people align their short- and long-term goals to the end. Research by psychologists Ken Sheldon and Tim Kasser found that people who are mentally healthy and happy have a higher degree of ‘vertical coherence’ among their goals — their higher-level (long-term) goals and lower-level (immediate) goals all fit together well so that pursuing one’s short-term goals advances the pursuit of long-term goals.

4. Don’t multitask.

Productive people are successful in managing their time because they avoid juggling many things. Research says multi-tasking is a myth and can be damaging to our brains. You end up splitting your focus over many tasks, losing focus, lowering the quality of your work and taking longer to hit your goals.

5. Break your goals down into small chunks.

As you break the goal down into smaller chunks, each of those chunks should have their own deadlines. Amy Morin, psychotherapist and best-selling author of 13 Things Mentally Strong People Don’t Do, calls these “now deadlines”:

“Even if your goal is something that will take a long time to reach — like saving enough money for retirement — you’re more likely to take action if you have time limits in the present. Create target dates to reach your objectives. Find something you can do this week to begin taking some type of action now. For example, decide ‘I will create a budget by Thursday,’ or ‘I will lose two pounds in seven days.'”

6. Practice the 52 and 17 Rule

That’s 52 minutes of work followed by 17 minutes of rest (more on that in a minute) or what is known as “interval training” in sports. Brad Stulberg and Steve Magness, co-authors of Peak Performance: Elevate Your Game, Avoid Burnout, and Thrive With the New Science of Success, found plenty of evidence that adopting an interval-based approach to productivity isn’t just for gifted jocks or Olympic athletes — it works well in the office. One study by The Draugiem Group found that its most productive employees preferred a work routine where they spent, on average, 52 minutes engrossed in their work, took a 17-minute break, and then returned to their work. The bottom line: The secret to retaining the highest level of productivity over the span of a workday is not working longer–but working smarter with frequent breaks.

44 Favorite Books of High Achievers

Inc. just published the article. We can all use the insights that come from these books.

The people who accomplish the most in life are serious about self-improvement, which often comes in the form of a good book. Here are several dozen excellent reads, recommended by high-achieving founders and executives.

  1. Crossing the Chasm by Geoffrey Moore

“When I read [this book] for the first time, it was like having the light turned on in a dark room. Moore helped me better understand the unseen forces that were driving the product adoption trends I was seeing in today’s technology markets. Whether at eBay, Ancestry.com, or Scribd, Crossing the Chasm has helped me make sense of where our products fit in the product adoption lifecycle. Even better, this book has given me innumerable ideas for how we can take our product and our company to the next level.”

–Eric Shoup, COO of reading subscription service Scribd

  1. Grit by Angela Duckworth

“Being one of a handful of women entrepreneurs in the restaurant business, you have to be on top of your game and be able to speak the language. I have a passion for food and business, and for the last 20 years have learned many lessons that can’t be taught or learned in school–experience is the teacher. Grit emphasizes the notion that you don’t need a high IQ or Ivy League degree to get ahead in life, but if you have passion and persistence you can do anything.”

–Celeste Fierro, co-founder and SVP of The ONE Group restaurant and hospitality brand

  1. Contagious: Why Things Catch On by Jonah Berger

“I found this book to be very insightful and easy to read. The author discusses and provides many real examples of things that have gone viral and why. One example of a brand video that went viral is Blendtec, which created a vacuum video that has been viewed over 10 million times. Berger breaks it down to six key steps he refers to as STEPPS: 1) Social currency, which is about people talking about things to make themselves look good rather than bad; 2) Triggers, which is about the idea of “top of mind, tip of tongue,” or how we talk about things that are on the top of our heads; 3) Ease for emotion, or “When we care, we share” — the more we care about a piece of information or the more we’re feeling physiologically aroused, the more likely we pass something on; 4) Public–when we can see other people doing something, we’re more likely to imitate it; 5) Practical value, which is basically it’s the idea of news you can use, how we share information to help others, to make them better off; 6) Stories, or how we share things that are often wrapped up in stories or narratives.”

–Matt Schnarr, founder and COO of caffeinated AWAKE Chocolate

  1. The Secret of the Highly Creative Thinker: How to Make Connections Others Don’t by Dorte Nielson and Sarah Thurber

“IBM predicts that creativity will be the most important leadership quality for CEOs moving forward, and few books prepare executives for this future as well as The Secret of the Highly Creative Thinker. What is the secret? Seeing connections in the world around us. Through a combination of the latest neuroscience, creative theory and real-world examples, Nielson and Thurber have developed a hands-on approach to generating bigger and better ideas. While not everyone starts with the same level of innate creativity, this book and its 21 exercises are designed to bring out and enhance the creative potential in all of us. As a person interested in creativity, this book opened my eyes to new techniques that capitalize on everyday creative opportunities. As the head of a digital marketing agency, this book affirmed the advantages of establishing creativity as a core business value and how that will serve as a key differentiator between companies moving forward.”

–Mike Santoro, president and partner of digital marketing agency Walker Sands Communications

  1. Turn The Ship Around by L. David Marquet

“Turn the Ship Around isn’t a typical business book. It’s not about business at all, but it offers a fundamentally critical lesson for all leaders and managers. The key premise is that when people come to you for permission to do something, they rarely consider all the outcomes and rarely take on full accountability. The author, an experienced Navy officer, took commission and control of the USS Santa Fe, a nuclear-powered submarine, and overhauled the performance of the crew–leading them from last place in the fleet to first place. Instead of having his crew ask permission and seek orders, he told them to come to him with intent. Instead of ‘Captain, may I turn the ship starboard 10 degrees?,’ he wanted people to come to him and say ‘Captain, I’m going to turn the ship starboard 10 degrees.’ The difference seems minor, but the effect is enormous. ‘May I’ puts the responsibility on the manager or leader. ‘I’m going to’ puts the responsibility on the person taking action. By stating intent, that person must live with the consequences of their action and will think more completely about the action and its consequences. This small change turns followers into leaders, and as I’ve seen in my own company, works incredibly well in business.”

–Ross Kimbarovsky, founder and CEO of crowdSPRING, one of the world’s leading marketplaces for crowdsourced logo design, web design, graphic design, product design, and company naming services

  1. 5 Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni

“I highly recommend this book for anyone leading a team. The author writes from the perspective of a new CEO charged to turn a company around, and her unpopular choice to prioritize building the right team before focusing on revenue or products. Step by step, the reader gets a tutorial on how to build trust with a team, embrace conflict, incite commitment, enforce accountability, and drive results. The first two steps, building trust and embracing conflict, particularly stood out. At Kabbage, we encourage new hires to refrain from business-heavy and resume-focused introductions, but rather rely on who they are and ask the same from their new teammates. It initiates teamwork and builds trust in a more impactful way. When conflicts arise, there’s mutual trust between teammates. The book explains why conflict isn’t only important, but vital to build a successful team.”

–Amy Zimmerman, head of people for small business lending company, Kabbage

  1. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

“As an Anti-PR Crisis Management Strategist, I know firsthand how little things add up to a seemingly overnight disaster. This book confirmed a little-known natural law that defines a tipping point as ‘the moment of critical mass, the threshold, the boiling point’ that occurs over time with incremental increases of a positive–or in my line of work, negative force. Using this data, I could then create a corollary of the datum and take a company being slaughtered by negative press and hostile public opinion and make voluminous but gradient changes to overcome the adverse reactions and tip the scale to favorable public opinion once again. Using the case studies in the book, especially on the use of key influencers and the media, one can see the effects of fake news on public opinion today. This principle is in play in all facets of life, and it would behoove any business leader to take heed to consistently work at becoming an ‘overnight success.’ Without this data, I feel people are continuously looking for the silver bullet–and in negative cases, go into apathy and give up when they could have persisted to a win. It’s a fantastic book as well for any marketer or PR pro.”

–Karla Jo Helms, chief evangelist and anti-PR strategist of JoTo PR Disruptors

  1. Aha!: The Moments of Insight That Shape Our World by William B. Irvine

“This book came to me in my formative business years as a recommendation from a fellow professor when I was teaching dental school and looking to transition to private practice. While the book was primarily for me to get my head around the “aha moment” as it relates to highly impressionable young dental students, it ended up awakening in me the very moment I was seeking to generate in others. With this discovery, it made me acutely aware of what the elements were that would make successful things happen for me in my business evolution. It even made possible for me to ensure others ‘got it’ and allowed me to set myself up for more than would have otherwise occurred. More than 30 years later I’m still using the principles found in this book to enlighten others and myself as things change around me, all the time, in an ever accelerating manner. If you really get this it will only contribute to your success.”

–John A. Moore Jr., DDS, founder and executive director of Cosmetic Dental Associates

  1. Humble Inquiry by Edgar Schein

“Edgar Schein is one of the seminal researchers and authors of organizational culture. In his final series of books as an elder he shows how our leadership mindset needs to change from doing and telling to more of a humble mindset of listening, asking questions, and creating environments that are adaptive and collaborative. This is the first of three books along the humble inquiry theme, in addition to Humble Consulting and his future book Humble Leadership.”

–Michael Welp, co-founder of the diversity strategy company White Men as Full Diversity Partners

  1. Thanks for the Feedback: The Science and Art of Receiving Feedback Well by Douglas Stone and Sheila Heen

“Whether it’s in our personal lives or at the workplace, many people experience an instant feeling of dread upon hearing the word ‘feedback.’ Too often it is perceived as a negative– a stereotype that [this book] aims to shatter while educating business leaders on effective tactics for delivering and receiving feedback. Stone and Heen’s framework reaffirms why I founded HighGround: to address the needs and expectations of employees while facilitating constructive dialogue that helps workers grow in their careers. This book is a must-read for anyone looking to better understand why solid feedback (and yes, criticism) is so crucial to organizational success. Rooted in neuroscience and psychology, Stone and Heen present tried-and-true practices that every businessperson can benefit from.”

–Vip Sandhir, CEO and founder of the employee engagement platform HighGround

  1. Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman

“This is a great book that dives into the potentially great combination of the visionary and integrator roles in an organization. When these roles are functioning well, the result is often amazing for the company–when they function poorly, the results can be disastrous. It was an eye-opening read for me, and cast light on the opportunity for my leadership team to better define our roles in the context of our company growth. For business owners who are trying to do too much and for executives that are working with visionary owners, this is a must read. The book is part of a larger framework called EOS that is essentially a corporate management philosophy, but even for people not familiar with EOS the book can be read and appreciated on its own.”

–Martin Rawls-Meehan, CEO of Reverie, a Detroit-based sleep technology company that makes mattresses and adjustable beds

  1. Mindset: The New Psychology of Success by Carol S. Dweck

“This book is about cultivating a ‘growth mindset’ by teaching yourself to actively seek challenges and support those around you to do the same. It’s an especially important read for women in leadership positions, who often feel pressure to be perfect in all aspects of their personal and professional lives. The book reframes failure as a vehicle for growth, which is a particularly important mindset if you want to succeed, disrupt, and innovate. I’ve given out many copies of this book to family, friends, and those who work on my team. Beyond that, this book has made a lasting impression on me as a parent, since I try to develop these qualities in my kids.”

–Kira Wampler, CEO of Art.com, an online destination for high-quality wall art

  1. and 14. The Other Side of Impossible by Susannah Meadows and Deep Survival: Who Lives, Who Dies, and Why by Laurence Gonzales

“Empowering and reinforcing perspectives for modern times. The former provides an encouraging account of people who take control of their lives and empower themselves in the face of challenging health issues. The second looks at the workings of the brain that control our behavior. Both are useful for choice and perspective with illness, relationships, deaths of loved ones, and work-life balance stress. These books provide a chance to recalibrate, rethink, and reassess our interpretation of degree of happiness and stress in our lives–and may leave us feeling more connected in the process.”

–Drew Richardson, president and CEO, PADI Worldwide (The Professional Association of Diving Instructors), a company committed to diver safety and education, underwater adventure and exploration, community, and conservation

  1. Jab, Jab, Jab, Right Hook by Gary Vaynerchuck

“This book offers actionable insights into the paradigm shift that is today’s marketing of goods and services. I found great value in learning to understand where the prospective customer’s attention is at, and how to market using the most efficient platforms possible to reach them. Today the undervalued platforms are social media and influencer marketing. Basic tools and motivation to optimize your marketing spend as a marketing professional are clearly laid out in this book.”

–Justin LaGosh, sales and marketing director at SunButter, a U.S. grown, seed-to-jar sunflower butter, free of the top eight food allergens, including peanuts, tree nuts, soy, dairy, eggs, wheat, fish, and shellfish

  1. Leaders Eat Last by Simon Sinek

“Throughout my career, I’ve practiced a simple gesture of having employees and leadership always eat before me at meetings or parties. I never had a premeditated reason to do this. Instinctively, it just felt like the right thing to do, so the title of the book is what caught my attention. Sinek does a great job of digging deep into behavioral characteristics of great leaders in a way that allows the reader to take away actionable items from this book. Reading this not only gives you nontraditional explanations of what great leaders do, it explores their psyche to explain biology’s role in their actions–how chemicals in the body influence feelings. In today’s startup-heavy, performance-driven culture, this is a great read for leaders who want to hone their ability to influence personal behavior to push others toward a common goal.”

–Joe Beneducci, founder, president, and CEO of ProSight Specialty Insurance, a company that facilitates business growth through industry-focused insurance solutions

  1. True North by Bill George

“I read this when I moved into the CEO role at Monotype about 18 months ago. The premise is about staying true to yourself and using your unique attributes to help define your role as a leader, while creating a better self.”

–Scott Landers, CEO of Monotype, a company which provides the design assets, technology and expertise that help create beautiful, authentic and impactful brands

  1. Tools of the Titans by Tim Ferris

“This book houses some of the greatest advice I’ve read about business, health, and more, from millionaires and billionaires. I like it because you don’t need to read front to back; you can skip around and read stories that are applicable to you for that moment. It’s brought me a lot of value and is probably the most marked up book I own. Tim has a way of always bringing real value, and this book is a testament to him being able to ask the perfect questions to highly respected individuals and ‘masters of their craft’ and get hugely valuable answers for his audience.”

–Braydon Moreno, co-founder of Robo, a designer and manufacturer of 3D printers and associated products

  1. Good is the New Cool by Afdhel Aziz

“This book reaffirmed what many brands and marketers already know to be true: consumers no longer trust advertising, and they demand increased social responsibility from their brands while still insisting on cutting-edge products with on-trend design. Brands need to be cool, but they need to be “good” too, especially if they’re going to pique consumers interest in a time where new technology makes it easier to bypass or block ads altogether. Rather than sinking more money into the ‘broken system’ of advertising, this book challenges marketers to create a new model where marketing is the vehicle to optimize life.”

–Rachel Meranus, CMO of Olapic, a provider of visual content solutions and pioneer of the first visual earned content platform

  1. Boyd: The Fighter Pilot Who Changed the Art of War by Robert Coram

“This is a biography of John Boyd, a legendary Air Force fighter pilot who revolutionized air combat and much more. It is a great read for entrepreneurs for two reasons. It is an inspiring story of the impact someone can have who thinks differently, brings facts and data combined with conviction to their views, and is willing to challenge the status quo of large entrenched organizations. Boyd persevered in getting two of the most successful fighter planes in the history of the U.S. Air Force–the F-16 and the A-10–designed and built in the face of staunch opposition. Each was revolutionary in conception and performance, and both are still mainstays more than 40 years after they were first developed. Perhaps even more important, Boyd can be regarded as a father of agile thinking through the strategic concept he developed later in his career that originated as a fighter doctrine but eventually came to be the underpinning of the general U.S. military strategic doctrine–the OODA Loop. OODA stands for observe, orient, decide, act, and it is about the notion of competing and winning not by having more resources or force but by understanding the situation and acting more quickly than your opponent–getting inside his decision cycle and disrupting his actions until he collapses. Not only is this the central doctrine of the U.S. military, with its emphasis on real-time sensors, integrated networks, and precision firepower, but it is at the heart of how agile startups act to disrupt their bigger, slower competitors.”

–Rick Wise, CEO of Lippincott, a global creative consultancy

  1. Deep Work by Cal Newport

“Takeaway: In today’s instant gratification world–we all get pulled in every direction seemingly every minute of the day. The natural reaction is to try and respond as quickly as possible to everyone and everything–task-switching continuously throughout the day. Cal Newport does a great job of reminding us that we leave our best work on the table as we do that. What’s more important is our ability to focus and immerse ourselves fully on the cognitively complex task. This has profoundly changed my view of the definition of ‘productivity’ (which he defines as productivity = time spent x intensity of work). There are only 168 hours in a week–if you’re not blocking long stretches on your calendar for deep work, you’re wasting your most important asset, time.”

–Andy Tryba, CEO of Crossover, Engine Yard, and RideAustin

  1. Start With Why by Simon Sinek

“I’m not the biggest reader of business books, but once I was introduced to Start With Why, I became a big fan of Simon Sinek. Sinek applies his understanding of human behavior and how the human brain is wired to make decisions to help any leader inspire people to act. He explains that it’s natural for people to connect and respond to ‘Why’ you do what you do, and that ‘Why’ is the key driver of how people connect with other people and how they make decisions. His foundational concept is that “people don’t buy what you do, they buy why you do it”–essentially, if you can effectively explain why you do what you do, you can inspire like minded employees to follow you and like minded customers to buy from you, especially as ‘What’ you do or ‘How’ you do it changes and evolves. It doesn’t matter what you do, how big your business is or what your leadership style is, Start With Why creates a very simple and powerful framework that will improve the way you communicate and inspire action.”

–Scott Galit, CEO of Payoneer, a solution for sending and receiving global payments

  1. How Google Works by Eric Schmidt and Jonathan Rosenberg

“It gave me insight and validation into how principals and key executives of an extremely dynamic company communicate, innovate, and make decisions. It confirmed my belief of empowering staff to intuitively and authentically make decisions and lead. I liked the lack of a rigid hierarchy, which I feel can be an inhibiting management structure and the confirmation of how seeking and retaining ‘Smart Creatives’ is paramount to growth and stability.”

–Alex Glasscock, co-founder and CEO of The Ranch, a healthy lifestyle company

  1. Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard

“I am truly grateful that Mr. Chouinard took time out of a fantastically rich, fulfilling, and busy life to write it. I read it and immediately bought eight more copies to share with my management team. It speaks to doing your own thing, following your gut and living, basically, by the golden rule: treat your employees and your customers as you yourself would like to be treated. It’s a simple yet critical ideology if you want, as I did, to create a happy, quality-focused corporate culture, product, and customer experience.”

–Annie Selke, founder and CEO of Annie Selke Companies

  1. Oh, the Places You’ll Go! by Dr. Seuss

“This book has been a favorite of mine since I was a child. The notion of taking charge of your own destiny and not being stuck or complacent has resonated throughout my career in the hospitality industry. To be successful in any endeavor, you can’t be afraid to go places and take risks, and I think the essence of this book can be applied to many goals in business.”

–Celeste Fierro, co-founder and SVP of The ONE Group, restaurant and hospitality brand

  1. Blacksad by Juan Diaz Canales and Juanjo Guarnido

“In business and especially in marketing, one is always seeking fresh ideas and creative new approaches to better compete. There are dozens of books on creativity and how to inspire it, however I’ve found few that are either creative or inspiring. This book is thrilling proof that no matter how competitive your world, your business or your market, great talent and creativity will always find a fresh way to triumph. Blacksad is a graphic novel that pays homage to the great noir detective stories; each character is an animal, superbly characterized in an anthropomorphic style. It shouldn’t work, but it does. Vivid proof that a picture is worth a thousand words and a creative inspiration to us all. So the next time you are in a brainstorm struggling for a fresh take on a longstanding challenge, take heart from Blacksad.”

–Harvey Purchese, SVP of marketing, North America for independent family distillers William Grant & Sons

  1. Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer

“The progressive thought process with business principles applied across all platforms illustrates Meyer’s forward thinking. For example, the bold move to have a no-tip policy against conventional wisdom now has general acceptability. This tells you that he dared to do something nobody else would, and drew inspiration to step outside of the norm for an alternative approach to success. This alone is a ‘TED Talk.’ To further illustrate and understand the impact he’s had on the business community, Meyer’s Shake Shack brand, a boutique concept comparably, is now located throughout the nation. Meyer, who took this concept in its full simplicity and created an IPO (2015) of sustainability and success, shares his business acumen with the public. He’s applied the importance of selling people a philosophy versus telling them. This concept holds strong with me today. His approach was based purely on instinct and unconventional research. The ability to be successful in this model conveys his impact–not only on the hospitality industry, but business in general.

–Michael Smith, general manager of Hyatt Regency New Orleans

  1. Shoe Dog: A Memoir by the Creator of Nike by Phil Knight

“I expected extravagant tales of signing Michael Jordan, Tiger Woods, and LeBron James. What I got instead was a look into the heart and mind of a gritty entrepreneur trying to survive building a business that faced adversity at every turn. The story delved deep into the growth, obstacles, and reinvention of a brand that has become synonymous with performance and never giving up. With each chapter, I was transported into Phil Knight’s struggles to keep Blue Ribbon Sports (now known as Nike) afloat. I related to the early Nike team in a way I could never have imagined. Shoe Dog is a story many small-business owners know well; one of debt, and always selling and navigating difficult personalities in order to grow. Listening to one of the wealthiest people in the world reflect with passion about a period with little money as the best time in his life was inspirational to me as an entrepreneur, father, and leader.”

–John Swanciger, CEO of Manta, a provider of small-business marketing solutions

  1. How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban

“If you’re someone who has always dreamed of starting your own business or you have a strong passion for succeeding, I highly recommend this book. It’s a short read that I finished in a couple of hours, but it has a lot of practical content you can start using right away. Mark Cuban shares his own experiences as he started out living on his friend’s couch, to starting his own company and becoming a multibillion-dollar success story. ‘Sweat equity is the best startup capital’ is just one rule that has stayed with me as a great reminder. This book gave me the guidance, tips, and inspiration I needed to stop making excuses and get started doing something I’m passionate about. It was the day I read this book that my business was born.’

–Kayla Pickana, founder and CEO of Bonding Bees, a date-night subscription service

  1. How to Win Friends and Influence People by Dale Carnegie

“Why? This book, which is older than I am, is a classic. What worked back then still holds true today. This book teaches that the knowledge of human nature is as important as the knowledge of your business. I have always known that treating people with respect and decency is a better way of getting them to want to work with you and do a great job for you. This book teaches how to humanize yourself by admitting that you are not superior and that you may have some flaws; that makes you approachable. It teaches you to empower those around you so they are more productive, approaching tasks with eagerness and self-confidence. This book is not only great for business, it’s an all-around good self-improvement book.”

–Jacquelyn Quattro, founder and CEO of Jersey Shore Cosmetics

  1. The Obstacle Is the Way by Ryan Holiday

“I loved this book because all business owners fight obstacles, and it teaches you how to turn those moments into productive educational experiences.”

–Kendra Bray, founder and CEO of Better Brows NYC

  1. Rich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter

“[This book] is the best guide to building wealth and sustainable income. It includes lessons on the difference between good and bad debt, along with teaching you about assets and how to grow your own personal and business wealth. I come from a lineage of physicians and so I had to rely on books such as Rich Dad Poor Dad to teach me the value and strategy of growing my business and maintaining successful cash flow and having positive debt. I truly believe this book will help anyone better their financial situations.

–Alexander Sokol, CEO of Attitude Apparel Inc.

  1. You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero

“I loved this book because it’s hilarious and inspirational. Like our brand, the author is incredibly playful, using witty chapter titles that take you through your own transformational journey of self-reflection and greatness. I love how the book gives you permission to take a chance on yourself to create big returns in your life and business.

–Joy Fennell, co-founder of The 125 Collection

  1. The Old Man and the Sea by Earnest Hemingway

“Although this is not a book you will find on the business shelves of Barnes and Noble, I see it as a strong lesson plan on life and overall success. The old fisherman was on his 85th day of a dry spell without any catch, yet he keeps going and takes his small boat out every day, where he has to overcome numerous trials. This book taught me that the end reward doesn’t always come out as planned, but you did it! Success in business is first and foremost about dedication and perseverance. We all ride the ocean and its waves but the person that stays the course when they hit dry spells and never gives up is the one that finishes with integrity and real success. Success defined by character. I try to put my all into every day of work. Through the many changing tides of my business I stay true to my values and principles. I can relate to this book in a way that touches me on many levels.

–Michael Blauner, president and founder of Personal Fitness by Michael Blauner

  1. The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz

“This book is all about how much your mindset can impact on your personal development and relationships. It teaches you to search for the positive in every situation and to not take things personally, empowering you to take ownership of your life. I truly believe that you get back what you put out, and this mentality has helped me develop into the businesswoman I am today. I aim to implement these four simple principles in both my personal and professional life.”

–Robyn Santiago, founder and CEO of Illumination PR, president of Villaggio Italiano Restaurant, and partner of Viva Diva Wines

  1. Strategize to Win by Carla A. Harris

“[This book] came to me at an especially intense point of my life that included balancing a career, managing a growing family, and starting a new business venture. This book gives you all the tools you need to maximize success and delivers it in a straightforward, no-nonsense manner that’s easy to relate to. There is great insight here on how to figure out your profile type and then use it to your advantage. The part that resonates with me most is about building relationships, communicating effectively, reading the signs, and hearing what is not being said. Harris’ advice has been invaluable to me in both my career and in running a small business. This book is a must for anyone at any point in their careers.”

–Erika Cozza, co-founder and co-owner of The Twisted Branch, Olive Oil & Vinegar Tap Room / Coffee Bar

  1. Traction by Gino Wickman

“While running a business you’re bound to run into obstacles and frustrations that can become quite exhausting. This book helped me define necessary goals within the business and accomplish them through simple yet powerful techniques that transpired into a stronger team, exponential growth, and a more enjoyable working environment. This book is perfect for any entrepreneur who’s looking to make positive changes within their business and accomplish goals in a more efficient manner.”

–Kelly Josberger, co-owner and founder of Stumpy’s Hatchet House

  1. Losing My Virginity by Richard Branson

“Richard Branson’s Losing My Virginity is an absolute must-read for aspiring entrepreneurs and established business people alike. Utilizing a unique storytelling ability, Branson provides a fascinating behind-the-scenes account of how he built Virgin into a global brand from the ground up. The book makes a compelling case for calculated risk-taking and a work hard, play hard approach to business, advice I’ve embraced throughout my own career as an entrepreneur. While you won’t ever find me jumping out of a plane or chasing a runaway hot air balloon through the Algerian desert, I continue to find myself inspired by Branson’s sense of adventure and unyielding determination. Losing My Virginity will push you to question the standard business approach and is sure to ignite ambitions you didn’t know you had.”

–Ido Leffler, co-founder and CEO of kids stationary company Yoobi

  1. Thank You For Being Late: An Optimist’s Guide to Thriving in the Age of Accelerations by Thomas Friedman

“This book should be mandatory reading for any current or aspiring leader seeking to navigate the geopolitical and economic landscape of the 21st century. Friedman notes that after decades of technology-driven change at an extraordinary, yet manageable pace, a combination of ubiquitous internet access, big data, and open source coding has now accelerated that pace to an almost incomprehensible level. This new environment has resulted in the “democratization of innovation,” the result of which is that individuals can now develop and use new technologies and products to disrupt entire well-established industries (think Uber or Airbnb). While this dynamic will ultimately result in higher productivity and economic vitality, the transition will be incredibly challenging, with many winners and, yes, losers along the way. It is incumbent upon every leader to regularly recalibrate to this new reality and to adjust strategies accordingly. Standing still is now the same as moving backwards.”

–Scott Rechler, chairman and CEO of RXR Realty

  1. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets by Nassim Nicholas Taleb

“Call me an optimist but I like the idea that luck matters. Good planning counts for a lot and over the long term is meaningful. However, in the short term, luck matters. David can beat Goliath! In business you need to properly strategize, plan, and then execute. But be ready for anything. Fortune favors the bold. Or maybe people just don’t understand probability and fortune are indifferent. You decide.”

–Victor Zaraya, president of Razor & Tie/KIDZ BOP

  1. The Art of Thinking Clearly by Rolf Dobelli

The Art of Thinking Clearly helped me improve my decision-making abilities, recognize possible mistakes preemptively, and provided me with the skills to avoid them. The book is all about slowing down and avoiding rushed decisions while applying rational thinking to every choice–from major business decisions to interactions with individuals that trigger emotional responses. The Art of Thinking Clearly provides a realistic, logical, and pragmatic approach to strategic thinking for life.”

–Sabeen Minns, SVP of product and engineering at reading subscription service Scribd

  1. The Hard Thing About Hard Things by Ben Horowitz

“Ben Horowitz is one of the most prolific Silicon Valley Entrepreneurs and one of the most successful VCs in the past decade. His book, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, provides uniquely applied advice and perspective on the realities of building a high-growth startup. I found it to be a must read for me and my team–as we meet the same challenges that Ben successfully navigated again and again.”

–Michael Martin, founder and CEO of emergency communications startup RapidSOS

  1. Lean In by Nell Scovell and Sheryl Sandberg

“[This book] inspired me as a female executive in a mostly male dominated industry, to think without limits and take away all barriers. The barriers we often put on ourselves are only present when we let ourselves see them. We tend to hold ourselves back from reaching our true pursuits. She draws on personal experience and the aspirational stories of others to get readers to focus on themselves and take accountability for their own outlook of what’s possible. In my life, I believe in real, I believe in possible, I believe in others, and I don’t believe in limits.”

–Kristin Valette, chief marketing and business development officer, PADI Worldwide (Professional Association of Diving Instructors), a company committed to diver safety and education, underwater adventure and exploration, community, and conservation

  1. Devil In A Blue Dress by Walter Mosley

“Walter Mosley and his large collections of mysteries is my way of decompressing. Over the past 25 years, his classic mystery novels, such as Devil in the Blue Dress, allowed me to do just that. We must never underestimate the importance of recharging if you want your mind and body to grow. After being immersed in these novels, I find myself coming back with a more laser-focused mind, targeting the business at hand. It also allows me to return to work with new business ideas and models. Because business works in cycles, escapism allows for more energy and an overall rejuvenated mindset. No one can be successful without it.”

–Michael Smith, general manager of Hyatt Regency New Orleans

Modern Business Development

If the terms list broker, paid subscriptions to online directories, and good old-fashioned cold calling strike fear in the heart of your Business Development sensibilities, you are not alone. Social media has presented a number of opportunities to reach a limitless audience if you can make sense of the advertising tools and back end platforms. It makes sense to take time tested lead generation sources and couple them with the applications that connect Baby Boomers, Genexers, and Millenials to create a whole new generation of product champions.

This is the first part in a series of blogs that will explore modern methodology for generating leads, developing their interest, and securing a mutually profitable relationship.  I’d like to introduce you to the Lead Ads tool designed and managed by Facebook. As we explore functionality within the tool, you will also learn how simply collecting data is not the end goal.

Lead Ads is a behind the scenes marketing objective that combines the data that fans have already shared within the platform into a formatted, scaled down, quick and easy  “web form”. Your fans will take the first step to translating their interest in your company to becoming loyal customers.

Stayed tuned to learn how Facebook’s Lead Ads tool exults the latent potential of a fan, a.k.a. warm lead, while the expertise of a development specialist from Connects Marketing Group will qualify those warms leads for targeted follow up.

-Written by Michelle Slater

4 Changes to Boost Your Conversion Rates

It’s rare that a visitor approaches your site completely ready to purchase. Most people need to be nurtured, helping them see the value and benefits of your company before reaching the point of conversion. Here are 4 ways to guide your prospects towards becoming sales qualified leads (SQL).

Target Your Content

When your leads are targeted with opportunities that appeal directly to them, sales see a 20% increase for many businesses. Forrester Research reported that a third of marketers believe targeted content is one of their biggest challenges in lead nurturing.

  • Get to know your buyer personas and pinpoint your audience
  • Create an assortment of targeted content to meet the needs of your prospects at varying points in their buyer’s journey
  • Use content that is based on personas’ interests, goals, marketing triggers, and objectives to draw in more leads and cultivate the individual’s understanding of your brand
  • Automate marketing so that content is delivered in real time based on the activity of your lead
  • Segment your list to deliver more relevant content to your leads based on interests, location, previous purchases, position, demographics, and more

Use Multiple Channels

Don’t just rely on email to get your message out. Most marketers (80%) say they aren’t able to get their open rates above 20% when they send out content via email. Try to publish content on various platforms and tools to increase the influence you have with leads. Use sms marketing, for example, to deliver content right to your audience’s phones with much higher open rates. You might also use social media, paid search, and other methods to find places where you can increase the traffic of your leads. Multi-channel lead nurturing will help improve the dynamic content and outreach strategies you can implement to increase engagement levels.

Respond Quickly

The majority of your leads will expect a fast response from the brands they reach out to. While the average first response time of most B2B companies was 42 hours, according to Harvard business Review, the average customer expects a response within an hour. Make sure your team responds quickly and accurately – even if the temporary answer is a polite response of needing to seek further information. Automated marketing will help free up your team to only respond to the truly individual questions, concerns, and complaints.

Align Sales and Marketing

Your teams and branding should go hand-in-hand. Your marketing team and strategies should be supporting the efforts of your sales team. Your salespeople should be able to rely on marketing materials to support their efforts, but they also need to align their work mentality with the marketing direction for the brand. Marketing should be able to sort your prospects into SQL for your sales team, allowing them to spend time on the leads most likely to have a high conversion rate.

With inbound marketing, one of the great benefits is the ability to nurture consumers without extra efforts on the part of your team. By increasing the conversion rates and lifelong loyalty purchases of your leads, you will be able to reduce your CPA (cost per acquisition), ROI (return on investment) and ROE (return on effort) for a strategy that improves your revenues and efficiency.


Author Biography:

Joel Lee

Joel Lee is the SEO marketing specialist at Trumpia, a mobile content delivery service that allows users to customize their one-to-one marketing efforts by interconnecting and optimizing all digital platforms.

Three “T’s” of Leadership Success

In my leadership coaching, I am often reminded of how important the three “T’s” of leadership are to long term success. It seems that I address one or all of these traits on a daily basis.

You need to consider these skills and incorporate them into your persona. We both know that they are there within you. You just need to be able to pull them up to their highest level. Be aware of each trait, practice perfection and ultimately they will be recognized assets that you naturally bring to the tables of both your professional and personal life.

It should be no surprise to anyone that the first “T” is Trust. Leaders must be trusted, trustworthy and create trust-based environments. Trust is the basis of all good business relationships. You must be a person that others can go to and know without a doubt that that they have entered a safe space.

People need to know that they can share confidence with you; that you will listen to them without judgment and that you will not react to what they are saying until they are completely finished. You need to show them that they have been understood and when you do respond, your response will be fair. Leaders must be trustworthy. Trusted leaders must also be true to their word. When you say you are going to do something; Do it!


The second “T” is Truth

Leaders must always speak their truth. Speaking your truth does not mean in any way that you need to give away corporate information or secrets. It simply means that you must always be truthful and at times that truth may be that you are just not at liberty to discuss certain situations. Be authentic. Don’t pretend to be someone you are not. Let people see you for the honest and caring person that you are. When you are wrong or make a mistake, fess up, admit it and offer a constructive solution. Remember that truth is critical regardless of your position or title.


The third “T” is Tact. When you base yourself in an environment of trust and truth you must be masterfully tactful. As a leader you must have a great sense of what you say and its impact on others. Sharing your truth with others must never have a detrimental impact on your good relationship with others. Consider what and how you ask questions, give responses and deliver assignments to assure that you are not offending the recipient. Find some you know and trust to be your “tact” barometer.


The three “T’s” addresses in this article can be considered the cornerstone of your leadership success. Know that these skills are all within you; be sure to take time to bring them to the top of your leadership personality.

With gratitude to the Author – Julia Brown