If the terms list broker, paid subscriptions to online directories, and good old-fashioned cold calling strike fear in the heart of your Business Development sensibilities, you are not alone. Social media has presented a number of opportunities to reach a limitless audience if you can make sense of the advertising tools and back end platforms. It makes sense to take time tested lead generation sources and couple them with the applications that connect Baby Boomers, Genexers, and Millenials to create a whole new generation of product champions.

This is the first part in a series of blogs that will explore modern methodology for generating leads, developing their interest, and securing a mutually profitable relationship.  I’d like to introduce you to the Lead Ads tool designed and managed by Facebook. As we explore functionality within the tool, you will also learn how simply collecting data is not the end goal.

Lead Ads is a behind the scenes marketing objective that combines the data that fans have already shared within the platform into a formatted, scaled down, quick and easy  “web form”. Your fans will take the first step to translating their interest in your company to becoming loyal customers.

Stayed tuned to learn how Facebook’s Lead Ads tool exults the latent potential of a fan, a.k.a. warm lead, while the expertise of a development specialist from Connects Marketing Group will qualify those warms leads for targeted follow up.

-Written by Michelle Slater